Code-Switching in Urban India: A Corpus-Based Study of Hinglish in Public Signage
DOI:
https://doi.org/10.24113/r1fkfp39Keywords:
Hinglish, Code-Switching, Linguistic Landscape, Urban India, Corpus Linguistics, IdentityAbstract
This study investigates the prevalence and patterns of Hinglish code-switching in public signage across Delhi and Mumbai. Drawing upon photographic documentation and corpus-based analysis, it explores how bilingual signage reflects identity, consumer orientation, and linguistic fluidity in urban India. Hinglish in public signage operates not merely as a functional communicative device but as a performative act of hybrid identity construction. By situating findings within sociolinguistic theory and linguistic landscape research, this paper argues that urban signage functions as a site of cultural negotiation, where language choices communicate social belonging, economic aspiration, and symbolic power.
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Copyright (c) 2025 Dr Sapna Tiwar
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