Linguistic Landscapes and Identity Construction: A Sociolinguistic Study of Urban India
DOI:
https://doi.org/10.24113/c6166r48Keywords:
Linguistic Landscape, Multilingualism, Urban India, Identity, Code-Switching, SociolinguisticsAbstract
This study explores how linguistic landscapes in urban India reflect and shape multilingual identities. Through photographic documentation and discourse analysis of public signage in Bhopal, Delhi, and Mumbai, we examine code-switching, transliteration, and language hierarchies. The findings reveal how language choices in public spaces negotiate power, identity, and cultural belonging, offering insights into sociolinguistic dynamics in rapidly urbanizing contexts.
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Copyright (c) 2025 Dr Gajraj Singh Rathore (Author)
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